Adaptation and Resilience
Following the economic crash, Harry and Walter quickly made adjustments to meet shrinking demands. To preserve jobs for existing employees, a pay cut was activated for all owners and employees. Sensitive to the hard times, the Bankers Box Company also started providing free soup and coffee each day. With banks (the company's primary customer) facing peril, the Great Depression accelerated growth to a more diverse customer base. Harry's oldest son, Folger, left college in his Senior year to help his father expand the businesses regions. Harry's other son, John, joined the business shortly thereafter. By the end of the 1930's, the business regained its momentum, but a new challenge was on the horizon: World War II.